Facebook Ads Specialist for UK Businesses
Get a steady flow of enquiries from Facebook and Instagram, with one specialist who builds the campaigns, writes the ads and answers your messages himself.
I’m Stefano Aiello, and I’ve worked with brands such as Sky, Nestlé and Amplifon. Today I help clinics, local businesses, e-commerce and DTC brands that have already tried an agency and didn’t get the results they were promised.
Why business owners move from an agency to a Facebook ads specialist
You probably know the story. You sign a contract, an account manager sends a monthly report full of impressions and clicks, and the phone still doesn’t ring.
You speak to the person who does the work
I build your campaigns myself. There is no hand-over between a salesperson, a junior and a designer, and nobody to chase for an answer.
No contract ties, no penalties
Agencies often ask for minimum terms of several months and charge to leave. With me you work month by month and can stop at any time without a penalty.
Reports on what matters to you
Enquiries, cost per enquiry, booked appointments and sales, explained in plain English, with the next step we take.
Facebook ads management: what’s included
You don’t have to coordinate a designer, a copywriter and a video editor. I take care of everything, from start to finish.
Strategy and campaign structure
Audiences, offers and budget on Facebook and Instagram, built around your goal.
Ad creatives
Static graphics, video scripts, editing and briefs for UGC creators.
Ad copy
Written by a direct response copywriter working since 2016.
Ongoing optimisation
Testing, creative refreshes and budget control every week.
Direct support on WhatsApp
Questions, ideas and updates go straight to me.
Clear monthly reports
The numbers that count, with what we change next.
Who I work with
Private clinics and practices
Dentists, aesthetic and medical clinics, physiotherapists, solicitors and consultants. Health and aesthetics ads in the UK follow specific advertising rules, so we check every message before it goes live.
Local businesses
Gyms, salons, restaurants and shops that want customers from their own area.
E-commerce and DTC brands
I handle the campaigns or just the creative side: angles, scripts and briefs for creators, in English or Italian.
Results from real campaigns
These case studies come from campaigns I ran in Italy, so the pages are in Italian. Figures are converted from euros to pounds at roughly €1 = £0.85 and rounded.
Cost per lead down from about £8.50 to about £1.70.
Read the case study (in Italian) →Collected in 3 months with about £510 of advertising.
Read the case study (in Italian) →100 leads from about £1,700 of advertising, about £20,800 collected.
Read the case study (in Italian) →Monthly revenue from campaigns up from about £2,580, with the same budget.
Read the case study (in Italian) →What clients say about working with me
Reviews from my Trustpilot profile (4.5 out of 5, 34 reviews), translated from Italian. Most of them come from my copywriting work.
“Unlike other agencies or freelancers, he is always available, the work is on time and he comes up with new ideas for growth.”
“I had tried other marketing agencies before, but never found the same professionalism I got from Stefano.”
“Extremely available and always ready to answer any question. Swiss precision in delivering the materials.”
“Within 48 hours he delivered the work, and it was really tailor-made. I can’t wait to work with him again.”
“My ads and landing pages convert almost twice as much as before. And he is punctual too.”
“Unlike other copywriters, Stefano was always available for questions and support.”
Simple pricing
My fee depends on how many campaigns, creatives and videos you need. The ad budget is paid separately, straight to Meta from your card.
- Month by month, no contract ties
- No cancellation penalties
- No set-up fees
- Ad account, Page, pixel and data stay in your name
- Graphics, scripts and editing included
- Direct support on WhatsApp
guarantee
If you don’t get more customers than you did with your previous agency, I refund you. You will also always know what each enquiry costs and what we are doing to lower it.
Meet me in Marylebone
I work remotely with clients across the UK. If you prefer to meet in person before starting, I’m regularly in Marylebone, Central London, and we can have a coffee and go through your numbers.
Frequently asked questions about my Facebook ads service
How much does a Facebook ads specialist cost?
My fee starts from £600 a month, depending on the campaigns, graphics and video you need. The ad budget is paid separately to Meta.
Do I have to sign a long contract?
No. There are no contract ties and no cancellation penalties. We work month by month and you can stop whenever you want.
Who will manage my account?
I will. You speak with me on WhatsApp, and I build, test and optimise your campaigns myself.
What does the money-back guarantee cover?
If you don’t get more customers than you did with your previous agency, I refund you.
Can you run ads for clinics and aesthetics practices?
Yes, I have run campaigns for dentists, aesthetic clinics and trichology practices. Because advertising rules in healthcare are strict, we review every message against Meta’s policies and UK rules before launch.
Ready to get more enquiries from Facebook and Instagram?
Tell me about your business on WhatsApp. I reply personally, and we decide together whether it makes sense to work together.
Talk to me on WhatsApp →